Subject & Problem
Artooba sought a website redesign with a more ambitious and contemporary aesthetic to stand out in the competitive art collaboration landscape and attract and retain users: artists, venues, and collectors.
Solution
Addressing the client’s specific request, the homepage featured a picture of an art installation with dummies, creating an artistic and intriguing vibe. To enhance the overall modern aesthetic, I used simple sans-serif fonts, a dark theme, and a contrasting red color.
Outcome
This strategic incorporation, along with bold visual elements and sleek layouts, resulted in a visually striking and user-friendly interface.
