Subject & Problem
Rambler Rallies Sport Events sought distinctive main logo for their overarching brand.
Simultaneously, they sought unique logos for each event, capturing the vintage vibe and reflecting the specific locations of the rallies.
www.ramblerrallies.com
Solution
For the main logo, I infused retro car aesthetics with a color palette of black, red, and white, complemented by elegant fonts. This choice gave sophistication and timelessness for the brand.
In contrast, the event logos embraced a more relaxed feel.
I crafted event logos that harmonized with the given themes: mountain road, classic car, 70s, “indieâ€, nautical.
Outcome
The event logos under the umbrella of Rambler Rallies successfully captured the vintage spirit, creating a visually cohesive yet distinct representation for each rally across the USA. All of them are adaptable for use across merchandise and social media platforms.
